BACKSTAGE

El día de ayer tuve la oportunidad de colaborar con Doll House Boutique haciendo un shooting de street style en el pueblo magico de Papantla de Olarte .Pronto subiremos las fotos para Doll House Boutique Gracias Fabiola Zumaya y Angela Luna que sin ellas y sin su increíble talento al formar este gran equipo nada hubiera sido posible .

En la Fotografia Blase Franco , Maquillaje Nina Monterubio , Peinado HERCO STUDIO. Modelos Andrea Vargas , Ellisa Dadderio Cordoba. Locacion Papantla, Veracruz.

Pronto podrán ver las fotos y checar todo sobre looks en la pagina de Facebook:Doll House Boutique

28 de julio de 2015

Street Style by Doll House Boutique

photo: guestofaguest.com

I had the privilege of interacting with a talented photographer Sophie Elgort there is a full interview of sohie but here's a introduccion about her : She was born and raised in New York City , she Growing up on the film sets of her father, who was the legendary lensman, Arthur Elgort, Sophie was always surrounded by cameras. Sophie began a career in photography, working with newspapers and magazines like "The Financial Times, Paper, Grazia UK and Teen Vogue "– to ad campaigns for Tamara Mellon, ADEAM, Bloomingdales, La Perla . so i just decided to make this interview I sat down thinking about the questions that I wanted to be answered so, I did come up with some interesting questions.

photography by Sophie Elgort

Interview by Annie Rodriguez

Which photographers or people influenced you, and how did they influence your thinking, photographing, and career path?

My dad continues to influence me as a photographer and a person. He is extremely supportive about my career, but is always the first one to let me know if he thinks I can do better and when I’ve done a great job on something, he wonders what my next project is. He made himself one of the best photographers in the world and it’s that drive that helped get him there – something I think he passed down to me. My mom also was and is a big influence, she always is a champion of my work. I think it was she who saw my pictures I was doing for my friends’ company right out of college and told me if I wanted to take pictures professionally, she really though I could after seeing my pictures. I don’t know if I would have thought about it if it weren’t for her saying that. My mom always made us (my brothers and me) believe that anything was possible and to follow our passions. I hope I can inspire people and encourage them to pursue their passions in the same way my parents did and do for me.

Was your career path? How did you get from being an aspiring photographer to actually doing it full time, for a living?

I was lucky because my friends had a small start up fashion brand called ALIOMI, so I started shooting all their content for them and that’s how I developed my portfolio. I also volunteered to take pictures for fashion shows of my favorite bigger brands during New York Fashion Week. Brands let me have a spot in the photo pit in return for sharing the pictures with them after. I also got to take pictures backstage. So between those pictures and the pictures I did for ALIOMI, I had enough work to show that I started to get other jobs. From there, it was word of mouth. Now it’s easier than it was even 6 years ago because of Instagram, what a great platform to show your work and your style of photography.

What motivates you to continue taking pictures?

Well it’s my job, so I need to keep working to make money to support myself, but that aside, I love taking pictures. I love looking at the pictures and seeing what I captured at the end of the day once the shoot is over after all the planning of who to cast as the model and what the concept is and the location, etc. I love collaborating with a great team – model or talent, stylist, hair, makeup, assistant, tech, retoucher – if you have a great team, it makes the experience great. I have a great team.

What kind of tools do you use for post processing? Explain your work flow.

I do the “first edit” in Adobe Bridge and do minor batch adjustments in Camera Raw, then I send the first edit in a low res JPGs via Dropbox link to the client so they can choose the selects. Once they choose the selects from the first edit, we both write down our retouching notes. From there, I upload the RAW files for those selects to a folder on Dropbox that I share with my retoucher and also send over the retouching notes that we have prepared. When she has a first draft, she will upload jpgs in Dropbox and I’ll send the link to those images into the client. If there are further notes either from the client or me or both, I’ll send those back to the retoucher and we’ll keep going with that process until they’re approved. Then, she will put three different sizes of the final images – low res jpg (used for social media), high res jpg and Tiff files. I send all three to the client and archive in the Dropbox for my records as well. Note: if you are doing the retouching yourself (which I do for my Financial Times style column), it’s the same process except instead of sending to another retoucher, you’re doing that part yourself (in Photoshop).

Among your works, which one is your favorite? Why?

It’s impossible to have just one favorite, but I do have the pictures that I keep coming back to – when I’m asked to submit a picture for a show or an auction, the ones that always come to mind. A few of these are: Girl on green couch (maybe I like so much because of the colors), coco and breezy jumping, girl on stoop with dog, my brother Ansel in The Ansel Calendar, Paige Reifler on couch for Alessandra Mackenzie (she’s a great model). A lot of it has to do with the subject(s) in your photo.

What is the one thing you wish you knew when you started taking photos?

The importance of the subject. Whenever I’m commissioned to do a shoot, I am very involved in the casting. If you are shooting a subject that you are excited about, it will show in your pictures. In the beginning, I didn’t realize how important it was and now I think it’s the most important factor.

To connect with SOPHIE ELGORT , head over to her official website.

THANKS TO SOPHIE FOR THE INTERVIEW

@THEFASHIONCODE

@sophieelgort on Instagram

15 de junio de 2015

SIX QUESTIONS TO SOPHIE ELGORT

Carolina sarria when was born?

The brand Carolina Sarria was started in 2011 after I graduated from the Art Institute in NYC.
In 2014 I partnered with Bianca Allen under the Carolina Sarria Brand, and now we both run
the line together both creatively and from the business perspective.

When did you know you wanted to be a fashion designer /s ?

CS : I knew it since I was little that’s all I ever wanted to do

Both my grandmothers were fashion designers in Colombia, so I grew up surrounded by their classic and elegant style. The way they crafted beautiful outfits and always looked amazing was a great inspiration to me. I also found influence in Michael Jackson and his immense talent growing up, as well as Coco Chanel and the empire she built.

BA: Fashion for me was always the creative outlet I was drawn to most. I grew up setting up

impromptu fashion shows and photo shoots with friends and after studying design at Polimoda in Florence, Italy, I knew it was my true passion. Growing up I was influenced by so

many different sources. I loved the intense detail in Alexander McQueen’s work as well as the effortless yet intricate designs of Yohji Yamamoto

How would you describe your brand?

CS: I would describe Carolina Sarria as dark and edgy. I wanted to create a line for the strong and defiant woman and with that, the Carolina Sarria brand was born.

What it inspires your collections?

All the CS collections are inspired by dark and spooky experiences that are present in everyone’s lives. We like to play upon moods and emotions that might be considered by most as sad or dark but that are the ones that inspire and build drive within us all. Finding inspiration in darkness and obscurity helps us bring to light the truth power and strength of the woman we design for.

What kind of feedback did you get on the collection?

I think we have a unique way of designing and also a specific type of crowd, so the ones that like the CS brand and have followed its growth throughout the years have always responded,“this is awesome”. The CS style is one you either like or you don’t, but I get really exited with the people that appreciate our work.

Do you have a specific research process when you start a new collection?

Carolina : I feel most creative at night, almost like a panther that hunts for its prey in the shadows. I love to let my mind wander and imagine in the dark, loosing myself in thoughts,inspirations, images and art…until boom its hits me and I know what I want to create and

which direction I want to take.

Bianca : I love to dive headfirst into research and exploration, letting my mind get lost in the creative process and to look at ideas in new perspectives. For me my mind is at its best

when I am surrounded by new places, people, sights and things and that is when I find my creativity is at its strongest. I love to explore and wander, and then come back to the studio

and piece it all together! Once we go through our different processes we start to blend our ideas together and begin to

form our new designs/ inspirations / stories and mood boards.

Where do you see yourself in 5 years time?

CS : Our main goal at the moment is that we are looking to open up a studio/shop in the Lower East Side of NYC for the coming fall, so we are busy on the hunt for a new space! We also want to bring a very strong and creative couture feel to our upcoming SS16 collection, so

we are really excited to get to work on that.

I see Carolina Sarria as constantly growing, but doing so in a smart and steady manner… rather than being in 100 stores I want to be in 10 that I truly love and admire and believe have a strong contemporary esthetic like our line.

To connect with CS , head over to her official website.

THANKS TO CAROLINA AND BIANCA FOR THE INTERVIEW

@THEFASHIONCODE