SAVELLI GENÈVE LAUNCHES AT SELFRIDGES

London, October 12th - SAVELLI GENEVE makes a further step in its global expansion. After launching in the middle-east, in Abu Dhabi, the luxury Maison which has created the first luxury Swiss-made smartphone is launching in London at Selfridges. Located in Oxford Street, London, Selfridges is one of the most renowned luxury department stores in the world.

Founded by Alessandro Savelli and launched in 2013, SAVELLI GENEVE merges technology with luxury craftsmanship. The SAVELLI smartphones are hand-crafted in Switzerland with the same techniques and materials of the high jewellery and watchmaking industries, such as ‘serti-neige’ diamond setting, 18 carats rose gold, exotic leathers, crystal sapphire glass and high tech ceramics.The Savelli Jardin Secret collection and the Limited Editions created in collaboration with Gemfields, in rubies and emeralds, are now at Selfridges. The extraordinary smartphones are located in the Wonder Room, next to the most famous global jewellery and watch brands.

“We are delighted to introduce Savelli to the Wonder Room at Selfridges. The brand's signature combination of fine jewellery aesthetic and luxury technology makes its proposition unique within our brand edit. Our customer comes to Selfridges looking for something special and innovative, and Savelli brings that to our luxury offer with style." Eleanor Robinson, Selfridges Head of Accessories.

“We are extremely excited to launch in such an important international retail location as Selfridges” – says Alessandro Savelli, Founder and CEO of Savelli.

“I believe that the sophisticated customers of Selfridges will be impressed by the timeless design of our products. In occasion of this launch we will be introducing the Savelli Perpetuity program. It is an ecosystem of services to upgrade the technology of your SAVELLI forever, making it a timeless possession. For the first time a luxury-technology product can be upgraded over time, to make this an investment and become a family heirloom”.

The collection is also available online at www.selfridges.com.

Annie