the Fenty Puma by Rihanna collection during New York Fashion Week in the 8 p.m. time slot at 23 Wall Street. Maybe it’s fairer to say that Rihanna
put Puma’s cards on the table. She is the German athletic company’s
highest-profile collaborator by a long shot and they are clearly happy
to have her as “creative director,” a title she assumed in December 2014
when Puma, which is controlled by Kering
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